One of the things that I value most is integrity. I don’t mean it so much in the ethical sense, but more towards truth and reliability. You might think of it along the lines of “I am my word”.
Why?
The Importance of Integrity
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honesty
Honesty and Dishonesty
Most people would probably agree with me that lying is, generally, a “bad” thing (although sometimes one might lie for the “right” reasons).
But constructing lies, in general, requires time and effort. It requires the liar to make the facts fit their story, remember exactly what pieces of information they told to different people, and think ahead constantly. This is a waste of precious resources of the mind.